Special issue published: "Advances in Context-Specific Research"

Journal for Global Business Advancement 10(3) 2017.

• Green marketing strategies: how do they influence consumer-based brand equity?
• Testing SERVQUAL in a smart service environment: evidence from oil and gas sector of the UAE 
• Interplay between the convoluting forces of culture and globalisation 
• Volkswagen brand: the fall of an auto empire 
• Bangladeshi consumers' purchasing intention towards organic meat 
• Marketing capability, marketing strategy implementation and performance in small firms