2 April 2017

Special issue published: "Engaging with Customers Socially"

International Journal of Technology Marketing 12(2) 2017
  • Hotels and online travel agencies: power or trust for a competitive long-term relationship
  • Challenges of social media marketing - an explorative international study of hotels 
  • Social networking: how small organisations are using Facebook and Twitter in engaging customers
  • How technologies are changing the social relationships in the shopping experience?
  • Reconceptualising buyer behaviour in the digital era: an emergent journey
  • Engaging consumers on social media: empirical evidence from the communications analysis of a CSR oriented company

No comments: