10 December 2017

Free sample articles newly available from International Journal of Sensor Networks

The following sample articles from the International Journal of Sensor Networks are now available here for free:
  • Autonomous underwater vehicles localisation in mobile underwater networks
  • Node localisation for wireless sensor networks in smart distribution automation
  • Distributed tomography with adaptive mesh refinement in sensor networks
  • Extensible time synchronisation protocol for wireless sensor networks
  • Energy-efficient data collection under precision constraints in wireless sensor networks
  • Detection of an event and its location in a wireless sensor network

Special issue published: "Inventive Decision-Making Mechanisms for Data Mining Applications"

International Journal of Business Intelligence and Data Mining 13(1/2/3) 2018
  • Risk assessment and management in enterprise resource planning by advanced system engineering theory
  • Performance amelioration of MANETs using cooperative routing with cross-layer design
  • Students search interest model over an organisation based on web log data
  • Survey of various methods for diagnostic signatures for cutaneous melanoma from genetic and imaging data
  • UPFC damping controller design using multi-objective evolutionary algorithms 
  • FIRA: focused information retrieval algorithm
  • Semantic web service discovery for mobile web services
  • Developed global biotic cross pollination algorithm for CIS
  • Detecting and ranking events in Twitter using diversity analysis
  • Data mining of unstructured big data in cloud computing
  • Recognition of sign language using image processing
  • An empirical approach for complexity reduction and fault prediction for software quality attribute
  • Efficient hardware architecture for integer implementation of multi-alphabet arithmetic coding for data mining
  • A Tabu Search strategy to solve cell formation problem with ratio level data
  • Frequent pattern sub-space clustering optimisation algorithm for data mining from large database
  • Epsilon-fuzzy dominance sort-based composite discrete artificial bee colony optimisation for multi-objective cloud task scheduling problem
  • Proposal and examination of the FLAP algorithm
  • An improved incremental algorithm for mining weighted class-association rules
  • Understanding urban development types and drivers in Wallonia: a multi-density approach
  • Multiple object tracking by employing shaped-based features and Kalman filter
  • Technology in its context - a literature review of the macro and micro levels of business intelligence

Free sample articles newly available from International Journal of Power Electronics

The following sample articles from the International Journal of Power Electronics are now available here for free:
  • Grid-connected inverter using fused converters
  • A novel control scheme to improve the spectral quality of a single-phase bridgeless boost rectifier
  • On-chip adaptive switched capacitor-based DC-DC converter
  • Influence of stator flux estimation on reference flux for MTPA operation in PWM-based DTC PMSM drives
  • Peak current mode-controlled pulse width-modulated active clamp forward converter with centre tap transformer

9 December 2017

Free sample articles newly available from International Journal of Management Practice

The following sample articles from the International Journal of Management Practice are now available here for free:
  • Does the potential for developing new technology lead to successful technology transfer commercialisation? The case of public R&D outputs in Korea
  • Creating shareholders' value utilising capital in post-merger and acquisition scenario: a study of Indian Telecom Industry
  • PRM index: a customer satisfaction enhancement tool for Indian automobile sector
  • Consumption of organic food products: an emerging market perspective
  • Communicating sustainability across the hierarchy of the organisation: a framework for the Indian ITeS sector
  • In pursuit of a sustainable traffic and transportation system: a case study of Kolkata

Special issue published: "Applications of Risk Analysis and Analytics in Engineering and Economics"

International Journal of Data Analysis Techniques and Strategies 9(4) 2017
  • On effects of asymmetric information on non-life insurance prices under competition
  • Cost risk analysis and learning curve in the military shipbuilding sector
  • Uncertainty in basic short-term macroeconomic models with angel-daemon games
  • Clustering and hitting times of threshold exceedances and applications
  • Execution time distributions in embedded safety-critical systems using extreme value theory
  • Risk aware intelligent system for insider threat detection

Free sample articles newly available from International Journal of Management in Education

The following sample articles from the International Journal of Management in Education are now available here for free:
  • The predictability of organisational culture for commitment among faculty members: evidence from Iran higher education
  • Leadership skill, leadership style and job commitment among academic staff of Nigerian universities: the moderating effects of employee's attitude and work environment
  • Educational management and the extent of Thai undergraduates' learning and performance behaviour: an international view
  • The experiences of school principals of teachers living with HIV
  • Development programs for head teachers in four Central European countries: an international comparison
  • Determinants of study abroad decisions among Indian students: a PLS approach

International Journal of Automotive Composites to publish expanded papers from 2nd International Conference on Automotive Composites

Extended versions of papers presented at the 2nd International Conference on Automotive Composites (22-25 October 2018, Ponta Delgada, Azores, Portugal) will be published by the International Journal of Automotive Composites.

8 December 2017

Free sample articles newly available from International Journal of Ad Hoc and Ubiquitous Computing

The following sample articles from the International Journal of Ad Hoc and Ubiquitous Computing are now available here for free:
  • Dynamic resource allocation for multimedia services delivery in cellular/infostation integrated HSR networks
  • Utilisation and energy consumption of fair-access in sensor networks with selected grid topologies
  • Context aware spectrum handoff scheme in cognitive radio vehicular networks
  • QSLB: queue size based single path load balancing routing protocol for MANETs
  • Clustering-based enhanced safety message dissemination medium access control protocol for vehicular ad hoc network
  • A density-based contention window control scheme for unicast communications in vehicular ad hoc networks
  • Urban pseudonym changing strategy for location privacy in VANETs
  • Deployment of vehicular networks in highways using 802.11p and IPv6 technologies
  • Green wave-based virtual traffic light management scheme with VANETs
  • Hybridisation of genetic algorithm with simulated annealing for vertical-handover in heterogeneous wireless networks

Special issue published: "Security for Cloud Computing"

International Journal of Web and Grid Services 14(1) 2018
  • Lattice-based searchable public-key encryption scheme for secure cloud storage
  • Key-aggregate searchable encryption under multi-owner setting for group data sharing in the cloud
  • PRE+: dual of proxy re-encryption for secure cloud data sharing service
  • Searchable symmetric encryption based on the inner product for cloud storage
  • Compromising location privacies for vehicles cloud computing
  • Data integrity checking with reliable data transfer for secure cloud storage

Free sample articles newly available from International Journal of Technology Enhanced Learning

The following sample articles from the International Journal of Technology Enhanced Learning are now available here for free:
  • Awareness of ICT capabilities, digital literacy, and use of reflective processes in children who received their first home computer
  • Effects of concept map approach on students' attitude and motivation towards documenting computing capstone projects
  • Middle school mathematics teachers' experiences with student learning using the hands-on equations iPad application: a narrative inquiry
  • Effects of visual mapping placed game-based learning on students learning performance in defence-based courses
  • Technology enhanced collaborative learning using a project-based learning management system
  • The relationship among pre-service teachers' computer competence, attitude towards computer-assisted education, and intention of technology acceptance

International Journal of Sustainable Aviation to publish expanded papers from International Sympoisum on Sustainable Aviation 2018

Extended versions of papers presented at the International Sympoisum on Sustainable Aviation (9-11 July 2018, Rome, Italy) will be published by the International Journal of Sustainable Aviation.

7 December 2017

Free sample articles newly available from International Journal of Systems, Control and Communications

The following sample articles from the International Journal of Systems, Control and Communications are now available here for free:
  • PAPR reduction in wavelet packet-based OFDM using PSO-based PTS technique
  • Wireless-based DC motor controlling and monitoring system
  • Vibration signal analysis using histogram features and support vector machine for gear box fault diagnosis
  • Fuzzy-cuckoo controller for nonlinear system
  • A near-optimal green control for probabilistic routing protocols in delay-tolerant networks
  • Trust aware cooperative optimised link state routing protocol

Special issue published: "Data to Decision"

International Journal of Big Data Intelligence 5(1/2) 2018
  • Predicting baseline for analysis of electricity pricing
  • Sign language recognition in complex background scene based on adaptive skin colour modelling and support vector machine
  • Sightseeing value estimation by analysing geosocial images
  • Detecting spam web pages using multilayer extreme learning machine
  • Ontology-based faceted semantic search with automatic sense disambiguation for bioenergy domain
  • An unsupervised service annotation by review analysis
  • Emotion-based topic impact on social media
  • Document stream classification based on transfer learning using latent topics
  • A customised automata algorithm and toolkit for language learning and application
Additional paper
  • A big data-based RF localisation method for unmanned search and rescue

New Editor for International Journal of Nonlinear Dynamics and Control

Prof. Sundarapandian Vaidyanathan from Vel Tech University in India has been appointed to take over editorship of the International Journal of Nonlinear Dynamics and Control.

Free sample articles newly available from International Journal of Computational Economics and Econometrics

The following sample articles from the International Journal of Computational Economics and Econometrics are now available here for free:
  • The back side of banking in Russia: forecasting bank failures with negative capital
  • Autocorrelation in an unobservable global trend: does it help to forecast market returns?
  • An augmented Taylor rule for the Federal Reserve's response to asset prices
  • The nature and propagation of shocks in the euro area: a comparative SVAR analysis
  • Forecasting euro area recessions by combining financial information
  • Nowcasting US inflation using a MIDAS augmented Phillips curve
  • A daily indicator of economic growth for the euro area
  • Hyper-parameterised dynamic regressions for nowcasting Spanish GDP growth in real time

6 December 2017

Free sample articles newly available from International Journal of Management and Enterprise Development

The following sample articles from the International Journal of Management and Enterprise Development are now available here for free:
  • Success factors of Polish family businesses
  • Psychological contract and social exchange in family firms
  • Internationalisation of publicly traded family firms: a transaction cost theory perspective and longitudinal analysis
  • Time to recalibrate? Exploring entrepreneurial orientation of family businesses before, during, and after an environmental jolt
  • Family business goals, corporate citizenship behaviour and firm performance: disentangling the connections
  • Raising entrepreneurs: can parenting style amplify entrepreneurial intentions and behaviours?

International Journal of Cloud Computing to publish expanded papers from 2nd International Conference on Big Data and Cloud Computing (ICBDCC18)

Extended versions of papers presented at the 2nd International Conference on Big Data and Cloud Computing (23 March 2018, Tamilnadu, India) will be published by the International Journal of Cloud Computing.

Special issue published: "Establishing Innovative Products and Processes in Tourism: The Role of Service Experience"

International Journal of Tourism Policy 7(4) 2017
  • Understanding the role of the service experience in the cruise industry
  • The mediating role of literary tour guides: Saramago versus Mafra's National Palace
  • Investigating islands' visitor experiences in cultural heritage museums: the case of Cyprus
  • Examining the interrelationships among destination brand image, destination perceived quality, tourist satisfaction and tourist loyalty: evidence from Danang City, Vietnam

Free sample articles newly available from International Journal of Learning and Intellectual Capital

The following sample articles from the International Journal of Learning and Intellectual Capital are now available here for free:
  • Empirical relationships between support to informal learning, professional competences and human performance in a Brazilian public organisation
  • Intellectual capital and firm performance in India: a comparative study between original and modified value added intellectual coefficient model
  • An investigation into intellectual capital efficiency and export performance of firms in India
  • Human capital development in socio-economic malaise: evidence from the UK
  • Assessment of the relationship between intellectual capital and organisational health through mediator of employee empowerment (case study: Islamic Azad University employees Shabestar)
  • Intellectual capital reporting: case study of high intellectual capital corporations in Indonesia

5 December 2017

International Journal of Mobile Learning and Organisation to publish expanded papers from International Conference on Communication, Management and Information Technology (ICCMIT 2018)

Extended versions of papers presented at the International Conference on Communication, Management and Information Technology (2-4 April 2018, Madrid, Spain) will be published by the International Journal of Mobile Learning and Organisation.

Free sample articles newly available from International Journal of Business Excellence

The following sample articles from the International Journal of Business Excellence are now available here for free:
  • The use of integrated management approaches and their impact on customers' satisfaction and business success
  • Organisational determinants of export performance: evidence from exporting firms in Batam, Indonesia
  • A study on customer's perception of online banking and e-service quality among Chennai customers
  • Analysis of e-service quality from the management perspective: an empirical study on e-government services
  • Developing a comprehensive brand evaluation system with the support of TRIZ to formulate brand strategies
  • Brand positioning of ayurvedic medicine in Indian milieu
  • Dynamics of disruptive innovations in outperforming global brands: a study in Mexico

Special issue published: "Sustainable Energy Technology" (includes free article)

International Journal of Energy Technology and Policy 14(1) 2018
  • Production, performance and emission analysis of Tamanu oil - diesel blends along with biogas in a diesel engine in dual cycle mode
  • Conversion of cotton residues to bio-oil and chemicals through flash pyrolysis in a fluidised bed reactor
  • Experimental study on triple pass solar air heater with thermal energy storage for drying mint leaves
  • Experimental studies on the performance of dehumidifier using calcium chloride as a liquid desiccant
  • Comparative analysis of sustainable electric energy generation technologies using a multi-criteria decision methodology
  • Intra-regional accessibility and take-up of grid extended electricity among rural households: case of Meru-South Sub-County in Kenya
  • Residential electricity use effects of population in Kazakhstan [FREE FULL-TEXT ACCESS]

Call for papers: "Family Businesses and their Brand Value"

For a special issue of the International Journal of Entrepreneurship and Small Business.

Family businesses are often passed on over several generations (Kamei and Dana, 2012). Due to their long-term existence, they are often able to develop essential immaterial assets including image, patents, networks or know-how (Craig et al., 2008; Micelotta & Raynard, 2011). Research in family businesses and their transformations over generations has gained an enormous upswing in the last few decades (Aronoff 2004; DeMassis et al., 2008; Llach & Nordquist, 2010; Sharma et al., 2012). Topics such as success factors of succession or coexistence between family and the business and ownership have been intensively analysed, described and discussed (for example in Chua et al., 2003, Chua et al., 2004, Craig & Moores, 2006; Taguiri & Davis, 1996).

The role and influence of brand on company success is an often-discussed topic in the literature (Angulo-Ruiz et al., 2014; Barth et al., 1998; Bell et al., 2002; Breivik & Thorbjornsen, 2008; Chahal & Balu, 2010; Fehle et al., 2008; Tran & Cox 2009). After intensive literature research, it becomes clear that the family business literature is lacking adequate knowledge about handling this within the value-added process (Beck, 2016; Krappe et al., 2011). The consideration of company brand as part of strategic management in family businesses has not, however, gained as much – if any – attention (Krappe et al., 2011).

A brand and its value is an important success factor. Companies with a strong brand are more resistant to price pressures and are in a position to recover quicker from losses in market share (Stöhr, 2004). This is mainly explained by the potential to differentiate from competitors (Kotler & Blieml, 1999; Wallace et al., 2013), which in turn argues for higher market prices (Pindyck & Rubinfeld, 2009) and is saved in the minds of customers (Baumgarth & Meissner, 2010; Bruhn 2004; Schmidt & Vest, 2010). For growing companies, corporate brand may be seen as a relevant factor (Vallaster & Kraus, 2011).

These values are the main elements of a brand, which are in turn essential drivers for the sustainable generation of sales (Romero & Yagüe, 2015). Brand value includes future unrealised profits (Palan, 2012), suggesting that a company can have positive brand value even when cash flows are consistently negative. Subsequently, a brand may be seen as a determinant of future financial success for a firm (King & Newman, 2015), and the relevance of brand within the value chain of the company will in future increase by manifesting in, for example, the management of strategy, mergers and acquisitions, succession planning and valuations (Brinkmann, 2011).

An isolated brand can have considerable value, which can be exploited through strategic plannig for family businesses in the context of capitalisation (e.g. sale-and-lease back or licensing). In the case of succession, a question often raised is which assets and values could be used strategically. (Lopez-Gracia & Sanchez-Andujar, 2007; Salvato & Melin, 2008; Zellweger & Astrachan, 2008;). The value of a brand could be increased by a classical brand extension or brand transfer, whereby the brand name is transferred to new products and services. With the inherent trust in the brand already established, preferences can be assigned to them, thereby adding the additional benefit of entering new market segments (Burman et al., 2012; Esch, 2014; Wong & Merrilees, 2006).

From a theoretical viewpoint, company brand can be characterised under different views:
  • Resource-based view: Under this view, companies with a strong brand can themselves achieve competitive advantage (Glynn, 2009, p. 35). Therefore, it is possible to develop a brand and use it as an intangible resource to increase profitability and to justify higher prices in opposite to consumers (Pawan et al., 2016, p. 553; Proctor, 2000, p. 43). Brands are company-specific and can therefore not be copied by competitors (Beugelsdijk et al., 2013, p. 193), which is especially relevant for family businesses (Beck, 2016, p. 193). For this type of firm, the family itself often constitutes a strong brand characterised by consistency, long-term orientation, integrity and the ability to establish connections to different stakeholders (Krappe et al., 2011; Peters & Fehle, 2011).
  • Knowledge-based view: Here an extension to the definition of brand knowledge can be made. Consumers use their obtained knowledge and their experiences when they compare brands with each other, and this knowledge provides an association to the related brand (Zickermann 2014, p. 38). The positive effects a brand provides for consumers are increasing their influence when using brand marketing (O´Reilly & Lancendorfer, 2015, p. 2156).
  • Network-based view: Here a brand is viewed as an instrument that is in a position to establish connections to feelings, symbols and lifestyles, and these are the reasons why the related products and services are consumed (Verma, 2002, p. 227). Establishing a brand enables the development of relationships to different stakeholders and also affects their behaviour and decisions when co-operating with the company (Basile, 2013, p. 2).
These examples are just potential approaches for utilising brands to guarantee sustainable success and promote growth in family businesses. However, the potential and ability of family businesses to capitalise on their respective company brands has not been investigated. This gap, and the questions surrounding it, will be the topic under investigation in this special issue. This special issue therefore attempts to provide first insights into the potential use of brand value in family businesses, to integrate into the literature on strategic direction and brand value. This is especially the case given that previous efforts by research into the two fields of 'corporate strategy' and 'brand of family' have not, to our knowledge, been amalgamated in any form. This special issue will address this blind spot and invites scholars to make submissions in this upcoming new direction.

We welcome qualitative as well as quantitative and mixed methodologies, as long as they are well grounded in the literature. Please refer to the following articles:
  • Dana, L.P.; and Dumez, H. (2015), 'Qualitative Research Revisited: Epistemology of a Comprehensive Approach'. International Journal of Entrepreneurship & Small Business, 26(2), 2015, pp. 154-170.
  • Dana, L.P.; and Dana, T.E. (2005), 'Expanding the Scope of Methodologies Used in Entrepreneurship Research', International Journal of Entrepreneurship & Small Business, 2(1), 2005, pp. 79-88.
Suitable topics include, but are not limited, to the following:
  • The role and the value of brand in family businesses within their life cycle
  • Brand as a driver for internationalisation strategies
  • Capitalisation on the brand in context with sale-and-lease back or licensing as financing instruments
  • The valuation of the brand as intangible assets
  • The external perception of family business brand and its meaning

Important Dates
Manuscripts due by: 19 January, 2018
Notification to authors: 30 March, 2018
Final versions due by: 20 June, 2018


References

Angulo-Ruiz, F.; Donthu, N.; Prior, D.; and Rialp, J. (2014), 'The financial contribution of customer-oriented marketing capability', Journal of the Academy of Marketing Science, 42(4), 2014, pp. 380-399.

Aronoff, C. E. (2004), 'Self-Perpetutation Family Organization Built on Values: Necessary condition for long-term family business survival', Family Business Review, 11(3), 2004, pp. 181-186.

Barth, M. E.; Clement, M. B.; Foster, G.; and Kasznik, R. (1998), 'Brand values and capital market valuation', Review of Accounting Studies, 3(1), 1998, pp. 41-68.

Basile, G. (2013), 'Developments in studies on the relationship between firm and consumer: A structurationist view', In: H. R. Kaufmann & M. F. A K. Panni (Eds.), Customer-centric marketing strategies: Tools for building organizational performance (pp. 1-16). Hershey, PA: IGI Global.

Baumgarth, C.; and Meissner, S. (2010), 'Verhaltenswisschaftliche Betrachtung von B-to-B-Marken', In C. Baumgarth (Ed.), B-to-B-Markenführung: Grundlagen - Konzepte - Best Practice (pp. 125-154), Wiesbaden: Gabler.

Beck, S. (2016), 'Brand management research in family firms: A structured review and suggestions for further research', Journal of Family Business Management, 6(3), 2016, pp. 225-250.

Bell, D.; Deighton, J.; Reinartz, W. J.; Rust, R. T.; and Swartz, G. (2002), 'Seven barriers to customer equity management', Journal of Service Research, 5(1), 2002, pp. 77-85.

Beugelsdijk, S.; Brakman, S.; Garretsen, H.; and van Marrewijk, C. (2013), 'International economics and business: Nations and firms in the global economy', 2nd ed., Cambridge, UK: Cambride University Press.

Breivik, E.; and Thorbjornsen, H. (2008), 'Consumer brand relationships: An investigation of two alternative models', Journal of the Academy of Marketing Science, 36(4), 2008, pp. 443-472.

Brinkmann, M. (2011), 'Kreditsicherheiten an beweglichen Sachen und Forderungen: Eine materiell-, insolvenz- und kollisionsrechtliche Studie des Rechts der Mobiliarsicherheiten vor dem Hintergrund internationaler und europäischer Entwicklungen', Tübingen: Mohr Siebeck.

Bruhn, M. (2004), 'Handbuch Markenführung: Kompendium zum erfolgreichen Markenmanagement: Strategien - Instrumente - Erfahrungen', Wiesbaden: Gabler.

Burmann, C.; Halaszovich, T.; and Hemmann, F. (2012), 'Identitätsbasierte Markenführung: Grundlagen - Strategie -Umsetzung - Controlling', Wiesbaden: Gabler.

Chahal, H.; and Balu, M. (2010), 'Confirmatory study on brand equity and brand loayality: A special look at the impact of attitudinal and behavioural loyalty', The Journal of Business Perspective, 14(1/2), 2010, pp. 1-12.

Chua, J. H.; Chrisman, J. J.; and Chang, E. P. C. (2004), 'Are family firms born or made? An exploratory investigation', Family Business Review, 17(1), 2004, pp. 37-54.

Chua, J. H.; James, J. C.; and Sharma, P. (2003), 'Succession and nonsuccession concerns of family firms and agency relationship with nonfamily managers', Family Business Review, 16(2), pp. 2003, 89-107.

Craig, J. B.; Dibrell, C.; and Davis, P. S. (2008), 'Levreaging family-based brand identity to enhance firm competitiveness and performance in family businesses', Journal of Small Business Management, 46(3), 2008, pp. 351-371.

Craig, J.; and Moores, K. (2006), 'A 10-year longitudinal investigation of strategy: Systems, and environment on innovation in family firms', Family Business Review, 19(1), 2006, pp. 1-10.

De Massis, A.; Chua, J. H.; and Chrisman, J. J. (2008), 'Factors preventing intra-family business succession', Family Business Review, 21(2), 2008, pp. 183-199.

Esch, F.-R. (2014), 'Strategie und Technik der Markenführung', München: Vahlen.

Fehle, F.; Fournier, S. M.; Madden, T. J.; and Shrider, D. G. (2008), 'Brand value ans asset pricing', Quarterly Journal of Finance and Accounting, 47(1), 2008, pp. 3-26.

Glynn, M. S. (2009), 'Manufacturer brand benefits: Mixed methods scaling', In: M. S. Glynn & A. G. Woodside (Eds.), Business-to-business brand management: Theory, research and executive case study exercises (pp. 33-115). Bingley, UK: Emerald.

Kamei, K. and Dana, L-P. (2012) 'Examining the impact of new policy facilitating SME succession in Japan: from a viewpoint of risk management in family business', Int. J. Entrepreneurship and Small Business, Vol. 16, No. 1, pp. 60-70.

King, A. M.; and Newman, U. (2015), 'Brand value: 'Hidden' asset in plain view', Strategic Finance, 97(7), 2015, pp. 23-29.

Kotler, P.; and Blieml, F. (1999), 'Marketing-Management: Analyse, Planung, Umsetzung und Steuerung', Stuttgart: Schäffer-Poeschel.

Krappe, A.; Goutas, L.; and von Schlippe, A. (2011), 'The "family business brand": An enquiry into the construction of the image of family businesses', Journal of Family Business Management, 1(1), 2011, pp. 137 - 46

Llach, J.; and Nordquist, M. (2010), 'Innovation in family and non-family firms businesses: A resource perspective', International Journal of Entrepreneurial Venturing, 2(3-4), 2010, pp. 381-399.

Lopez-Gracia, J.; and Sanchez-Andujar, S. (2007), 'Financial structure of the family business: evidence form a group of small Spanish firms', Family Business Review, 20(4), 2007, pp. 269-287.

Micelotta, E. R.; and Raynard, M. (2011), 'Concealing or revealing the family? Corporate brand identity strategies in the family firms', Family Business Review, 24(3), 2011, pp. 197-216.

O'Reilly, K.; and Lancendorfer, K. M. (2015), 'Using the power of social media marketing to build consumer-based brand equit', In: Information Resource Management Association (Ed.), Marketing and consumer behaviour: Concepts, methodologies, tools, and applications (S. 2135-2156). Hershey, PA: IGI Global

Palan, R. (2013), 'The financial crisis and intangible value', Capital & Class, 37(1), 2013, pp. 65-77.

Peters, M.; and Frehse, J. (2011), 'Small and family businesses as service brands: An empirical analysis in the hotel', International Journal of Entrepreneurship and Small Business, 12(1), 2011, pp. 28-43.

Pindyck, R. S.; and Rubinfeld, D. L. (2009), 'Mikroökonomie', München: Pearson.

Proctor, T. (2000), 'Strategic marketing: An introduction', London, UK: Routledge.

Romero, J.; and Yagüe, M. J. (2015), 'Relating brand equity and customer equity: An exploratory study', International Journal of Market Research, 57(4), 2015, pp. 631-651.

Salvato, C.; and Melin, L. (2008), 'Creating value across generations in family-controlled businesses: The role of family business social capital', Family Business Review, 21(3), 2008, pp. 259-276.

Schmidt, D.; and Vest, P. (2010), 'Die Energie der Marke: Ein konsequentes und pragmatisches Markenführungskonzept', Wiesbaden: Gabler.

Sharma, P.; Chrisman, J. J.; and Gersick, K. E. (2012), '25 Years of family business review: Reflection on the past and perspectives of the future', Family Business Review, 25(1), 2012, pp. 5-15.

Stöhr, A. (2004), 'Markenlust durch strategische Dufterlebnisse', In A. Gröppel-Klein (Ed.), Konsumentenverhaltensforschung im 21. Jahrhundert: Gewidmet Peter Weinberg zum 65. Geburtstag (pp. 441-464), Wiesbaden: Gabler.

Taguiri, R.; and Davis, J. A. (1996), 'Bivalent attributes on the family businesses', Family Business Review, 9(2), 1996, pp. 199-208.

Tran, Q.; and Cox, C. (2009), 'Building brand equity between manufacturers and retailers', In: M. S. Glynn, & A. G. Woodside (Eds.), Business-to-business brand management: Theory, research and executive case study exercises (pp. 115-194). Bingley, UK: Emerald.

Vallaster, C.; and Kraus, S. (2011), 'Entrepreneurial branding: Growth and its implications for brand management'. International Journal of Entrepreneurship & Small Business, 14(3), 2011, pp. 369-390.

Verma, H. (2002), 'Brand management: Text and cases', 2nd ed., New Delhi: Excel Books.

Wallace, E.; Buil, I.; and de Chernantony, L. (2013), 'Brand orientation and brand values in retail banking', Journal of Marketing Management, 29(9-10), 2013, pp. 1007-1029.

Wong, H. Y.; and Merrilees, B. (2006), 'Determinants of SME brand adaptation in global marketing', International Journal of Entrepreneurship & Small Business, 3(3/4), 2006, pp. 477-497.

Zellweger, T.; and Astrachan, J. H. (2008), 'On the emotional value of owning a firm', Family Business Review, 21(3), 2008, pp. 347-363.

Zickermann, P. (2014), 'Co-branding: Fit factors between partner brands', Hamburg: Anchor Academic Publishing.